Abstract
Retail is now a dynamic industry. It is highly competitive and requires a process approach. Organization of trade business according to the process management model involves standardization of business processes, application of marketing technologies. The efficient operation of trading enterprises depends on the use of marketing tools. Marketing of the retail trading enterprise allows to form an individual trading offer supported by a trading service. The conceptual development of trade creates conditions for the formation of new concepts, in particular the marketing of cooperation oriented towards the development of long-term cooperation.
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This article has been retracted by IOP Publishing following a notification by the authors that this article should not have reached publication because of its substantial replication without citation of an earlier work in Russian language by Krasyuk Irina Anatolyevna and Nazarova Elmira Alyarovna, (2019), 'Marketing technologies in the organization of retail business processes', Practical Marketing, No. 07 (269), p.10-16, https://www.bci-marketing.ru/soderzhaniya-zhurnalov/07-269-2019. Consequently, this paper has been retracted by IOP Publishing. The authors apologise and claim this is a result of technical error when submitting the manuscript. The authors agree to this retraction.