The role of the Internet of Things as direction for the development of agriculture 4.0 for rural areas

The article discusses trends and opportunities for the development of the digitalization of agriculture. The potential of the Internet of Things (IoT) for agriculture is innovative. The rationale for this is the creation of cloud platform solutions determines the grounds for this research. Particular attention is paid to quantitative and qualitative trends in the development of the Internet of Things in agricultural production. The article analyses the benefits of the Internet of Things for agriculture and rural development. The industrial Internet of Things helps to improve the competitiveness, efficiency and safety of agricultural production. IoT platforms and mobile apps allow to control and track production along the entire value chain. They also help to make decisions with a high level of risk in agricultural production. Significant amount of the information available in the agriculture is not fully utilized. Digitalization of agriculture improves efficiency and productivity in the industry. The Internet of Things in agriculture is a promising direction of technological breakthrough for a rational resource-saving agriculture 4.0.