Abstract
Indonesia is a country that has a variety of animation content, but how to make an animation film with intellectual property that can be sustainable in national or international industries. The purpose of this research is to study intellectual property development using new media found on the internet (Youtube). The research methodology is qualitative descriptive based on the web algorithm of Youtube (online media), Segmentation, Target, Positioning (STP), development of intellectual property animation, and online publishing. The result of this study gives new insight into how each animator or studio animation in Indonesia can develop intellectual property on Youtube.
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