The issue of entrepreneurship as a political gimmick or sustainability? (A study on 2019 presidential election campaign)

Entrepreneurship for sustainable development is a multilevel phenomenon connecting social, environmental, and economic dimensions between entrepreneurial processes, market transformations. Sandiaga viewed entrepreneurship as an opportunity to draw voters' sympathy through his social media narration during the 2019 Presidential Election. The present study aimed to explore the form of Uno's entrepreneurship narration in Instagram related to SDGs and identify the narration that influenced young people during the campaign period. The thematic content analysis, was applied. This study's data was the documentation of the narrative posts presented in the @sandiuno Instagram account during the campaign period starting from 23 September - 14 April 2019. Of all the posts on that date will be selected from the highest number of comments, after being listed, the unit of analysis in this study is March 18 - April 13, 2019. The study's findings revealed that Uno's narration focused on building hopes and motivation to draw millennial's interest in entrepreneurship. Unfortunately, the narrated entrepreneurship does not depict a holistic description of the entrepreneurship process. It ignored the supporting elements of entrepreneurship, such as capital, market strategy, and strategy to survive the competition. Besides, it neglects the potential risk and does not highlight the sustainability of entrepreneurship.