Strategy for increasing lowland rice productivity in West Java Province with the SWOT-AHP model approach

The high production and consumption of rice in Indonesia show that rice commodities are not the only concern of producers' interests but also consumers' needs. If there is a rice crisis, there will be a food crisis that will affect other social problems. West Java has great potential to become a center for rice production in Indonesia. This study uses a combined method called Analytical Hierarchy Process (AHP) and SWOT Analysis - AHP. The results of the study indicate that the role of Gapoktan and farmer regeneration are very important consideration factors for the development of lowland rice commodities in West Java. In this case study, it was proven that the combination of SWOT and AHP methods can be used to measure the priority of factors in the SWOT analysis.