Abstract
The purpose of this study is to reveal some important parameters that can be used to estimate the potential value of business in coastal tourism. The Literature review method contains descriptions of theories, findings and other research materials obtained from reference material to be used as a cornerstone of research activities. This method can be done objectively with statistical calculations or with subjective by defining it based on certain considerations. Using this method can be seen there are two groups of parameters considered in the subject: marine and coastal geological data, and economic, demographic and related data infrastructure around coastal areas. These key parameters will make it easier to determine the potential of the coastal tourism business.
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