Public space strategic planning based on Z generation preferences

The purpose of this study was to plan strategic public space based on A generation preferences. Human behaviour considered as a basic factor in architecture planning and design. As human, architecture always develop in line with human development and the tendency of human behaviour. The condition of politics, economy, security and technology development until now has affected the behaviour tendency, especially the generation Z (human who born after 1995). This generation is generations who have grown up in rapid digital technology development, and these generations are the productive generation until next decade. Hence, this research aim is to identify some facility in public space based on generation Z needs and preferences, as a benchmark for public space architecture strategic planning and design. This research is an explorative research, so then the data collecting use open questionnaire method which collected to 220 data from Z generation. Sampling phase will take with snowball sampling online questionnaire. The data those have collected will analyse with Distribution and Cluster Analysis. The results show that shopping mall became the most visited public space by generation Z, it seems from distribution analysis result. From distribution analysis about their favourite activities in their favourite public space, the most activities done in public space are shopping, eating and adventuring. Thus, it can be formulated several criteria of public space which favoured by generation Z are flexible, unique, give enough privacy, and contemplative.