Abstract
The purpose of this study is to determine the effect of the Internet on improving business transactions in its use as an online business medium. The method used in this research was descriptive analysis method supported by qualitative data in order to analyze online business and its effect on the increasing business transaction. The data collection techniques are observations and case studies. In this research, we take an online case study of big online shop company in Indonesia. The results of this study are expected to improve online business model so that entrepreneurs who are pioneering his business began to start online media as marketing.
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