Abstract
Lecturer is an important factor in improving academic quality, so it must be able to show superiority in education and teaching, research and community service. Characteristic of lecturers is one factor that can affect the behavior of individuals who are learning. This paper examines the preference of FMIPA UniversitasNegeri Makassar (UNM) students to lecturers' quality in joint learning semester using conjoint analysis. There are four attribute variables, each consisting of two attribute levels; (1) the character of the lecturer (KD) with the attribute level of serious and relaxed; (2) lecturer's educational background (LBP) with the attribute level of master (S2) and doctorate (S3); (3) teaching method given by lecturer (MP) with the attribute level of conventional and unconventional; and (4) class interaction (IK) with attribute level of active and passive. There were 89 students who were the respondents of the total 805 students of Faculty of Mathematics and Natural Sciences of class of 2017 which is the observed population. Profile cards are organized based on Orthogonal Array. The result of the analysis shows that the combination of the most favored lecturers' characteristics in joint learning semester at FMIPA UNM is by interaction in active class, serious character in learning, and teaching with conventional method and master's degree (S2).
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