Abstract
The paper investigates the phenomenon of the impact of innovation on the formation of competencies, specializations and specialities in the profession "Architect". A research model is proposed that describes the impact on the profession of innovative, architectural and construction factors and the goal-setting factors of innovative knowledge and technologies. The features of the influence of changes in the socio-economic factor of the functioning of Kharkiv (Ukraine) on the formation of new urban areas in architecture are described. An experiment is described to create a cognitive model of the "Novi Doma" housing estate, Kharkiv, in which the authors of the study participated as expert architects. The deep socioeconomic crisis of the housing estate revealed and described in the experiment made it possible to draw conclusions about the parameters of a new scientific and educational direction in urban studies.
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