Abstract
This research aims to identify the influence and benefits of social media in the world of online business. To support this research, the author uses descriptive analysis research method. The results of this study are finding out how social media is apply in online marketing businesses and how to utilize it for online business activities. Doing online business on social media is one of the most reliable source of income. Because this kind of business requires small amount of funds, it can also be done as a side business. Based on the research, it is expected to increase product marketing, popularity, and achieve the marketing targets. The results were obtained based on the case study that the author did on one product brand. This research was conducted by discussing about effective marketing ways to increase sales that can be done using social media. It can be concluded that social media can make it easier to do product marketing and make the product sales increase.
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