Abstract
This article proves that one of the main conditions of overcoming technological inferiority and improving the competitiveness of the territory is a balanced socio-economic development of the region which should be planned with consideration of reducing the negative impact of industry on the environment on the basis of industrial areas rational placement, the use of resource-saving technologies and alternative energy sources. This article presents a SWOT analysis of the investment project of the industrial enterprise for the production of floor coverings from polyvinylchloride (PVC) being implemented in the Orel region. The authors of the study identified the environmental risks of launching this production. It has been discovered that it will have a negative impact on the environment. One of the effective tools to reduce environmental risks and to ensure environmental safety in the industrial enterprise is environmental engineering. Some specific measures for the industrial enterprise environmental audit for the production of floor coverings from polyvinylchloride (PVC) in the Orel region have been proposed.
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