Commercial Function as a Treat to the Monument - 25 Years of Experience in the Commercialization of Monuments in Gdansk, Poland

The principles of the market economy adopted in Poland in the nineties have significantly touched the resources of immovable monuments. As a result, monuments have become a product of culture subject to the rules of the free market; and state ownership, patronage and decision-making practice has now been replaced by private interest. Practical monument use has also changed with the shift in ownership of objects after privatization and further advances in technology and the economy. Accordingly, the subject of this research addresses the issue of ensuring protection as well as the profitability of monumental objects of heritage under private investment in association with municipal and state ownership. The nineties of the twentieth century in Poland marked a period of rapid revival in trade based on market principles and openness to contemporary global trends in the design of commercial facilities. Thus, commercial function as a new use has been used for the commercialization of the monument. After 25 years of experience, it turns out that this new use may pose a threat to the conditions of monument preservation. The spatial and location specifics of the monument are poorly matched to the organizational form of trade and product range, despite the huge variety of these forms; the result is bankruptcy of the commercial operation and the consequent loss of use for the monument. Unused objects will eventually be destroyed. Studies have shown that functions supporting the creation of culture, especially museums, are optimal for the use of monuments. The museum function provides sufficiently high prestige and spatial stability, and allows for the maximum preservation of authentic elements, thus performing an additional role as museum piece.