Magnetic material (MM) of iron sands from Bugel Beach, Kulon Progo, Yogyakarta has been prepared and characterized. Magnetic material was separated from iron sands using a permanent magnet followed by treating with sodium hydroxide (NaOH) solution. The magnetic material product was characterized with X-ray Fluorescence, X-ray Diffraction, Fourrier Transform Infrared spectrophotometry, and Vibrating Sample Magnetometer to determine the chemical composition, crystallinity, presence of functional groups and the magnetization, respectively. Results showed that the investigated iron sand contained magnetic materials up to 89.47% (w/w). The main composition of MM included Fe2O3, TiO2, and SiO2, with percentages of 72.6, 7.0, and 10.0%, respectively, and the functional groups of material was dominated with Fe–OH and Fe–O. Treatment with NaOH 4M and NaOH 8M increased the content of Fe2O3 and TiO2, otherwise reduced the concentration of SiO2 and contributed to the improvement of the magnetization from 42.1 to 44.3 emu/g (with 4 M NaOH) and 64.0 emu/g (with 8 M NaOH). Additionally, MM was dominated with mineral of magnetite and contained functional groups of Fe–OH and Fe–O.