Abstract
This article deals with the factors that make the urban environment attractive to visitors from Russia and abroad in the context of developing internal and external tourism in Russia. The research relies on the marketing and axiological approaches to determine the notion of urban environment image.
Its results show that the positive image and tourist attractivity of Vladivostok is determined by its history, unique geographic location, abundant natural resources, and stunning landscapes. The development of the urban environment in Vladivostok does not correspond with its tourist potential and tourist attractiveness. The image of Vladivostok is undermined by the uncomfortable and unsafe urban environment (bad street lighting, poor condition of roads and stairs), low quality of service, high prices, environmental problems (air and beach pollution, lack of green spaces, low water quality).
The practical results of this research work include recommendations on the improvement of the image of the city and its tourism attractivity (especially in winter).
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