Abstract
This research aimed to identify the socioeconomic profile of consumers of Kembang Joyo Honey. The research was conducted from October to November 2019 at several Kembang Joyo outlets in Batu City. The selected respondents were consumers who visited sales outlets in Batu city using the accidental sampling method. The data analysis used was descriptive statistics. The results showed that based on age, 41% of respondents were dominated by aged 31–40 years. Respondents were dominated by female (52%). Respondents who visited sales outlets, 37% worked as employees, with their education level mostly from Senior High School (45%) and they came from the East Java area.
Export citation and abstract BibTeX RIS
Content from this work may be used under the terms of the Creative Commons Attribution 3.0 licence. Any further distribution of this work must maintain attribution to the author(s) and the title of the work, journal citation and DOI.