Study on the customs and ecological protection consciousness of Naxi nationality in Lijiang

The Naxi is a unique minority nationality in the southwest border area of China. With its unique national harmonious and traditional customs, the Naxi has gradually formed the concept of development with the surrounding ethnic groups, and has strong customs and habits of being grateful to nature and living in harmony with nature. This paper studies the significance of Naxi people's natural customs for ecological environment protection by means of literature collection, visiting and questionnaire survey. The results of the study and survey data show that naxi sacrifice natural customs, funeral culture and water source protection have strong ecological protection consciousness and behavior, The local people have a high understanding of traditional customs in cognition and maintenance, which has formed a good demonstration effect on the cultivation of ecological protection consciousness of tourists and non-native population. Therefore, maintaining and carrying forward the excellent national culture of Naxi is of great reference significance for minority areas to practice Xi Jinping's idea of ecological civilization, protect the ecological environment and build a beautiful China. It also has a worldwide demonstration significance for the ecological environment protection of Lijiang, the world famous city where the Naxi lives.