Design of video-based extension media concerning the utilization of rice bran as functional food

The objectives of program were to produce video-based extension media design, (2) to produce a credible agricultural extension media in helping community service, particularly in relation to the processing of rice bran (rice sifting) into functional food in dasawisma (ten house) groups. Data was analyzed using triangulation technique. The result of research showed that the video-based extension design concerning the processing of rice bran into a variety of functional food used combined text (letter), image, sound, colour, and animation, constituting the advantages (strengths) of video media compared with other media. Revised extension media is well accepted by the public and considered effective in absorbing the material delivered up to 90% with an assessment score 9,5.