Idiotypes and consumer preferences of kenari seeds (Canarium indicum) in Ternate Island based on agronomy character

North Maluku is one of the Kenari (Canarium indicum) hotspots in Indonesia. On the Makean island this plant is abundantly spread as a forest plant. Kenari productivity on the Makean island is in the high category. The main crop of this plant is kenari seeds which are used by the community as a mixture of cakes and air guraka, halua and walnuts. There are several agronomic variations of kenari seeds that are sold on the Ternate city market. This study aims to analyze the idiotype and the level of consumer preferences for kenari seeds on the Ternate island. Descriptive survey research was conducted to collect data. This research was conducted in Maret until June 2020. The instruments used were questionnaire and interview guides. Respondents from 80 people consisting traders, garden owners, and consumers (housewives, students, public servants and entrepreneurs). People on the Ternate island have a tendency to choose fruit characters: whole fruit (fresh); Size: medium to large (at least 25 g); Shape: short-oval to round. Characteristics of kenari seeds (dried bottom): Size: medium to large (at least 10 g); Short-oval to round shape; % beans filled: at least 90%. Skin character (dry base): Thickness: moderate to thin thickness (no more than 4.00 mm). Content/kernel character (dry base): Size (including testa): medium to large (at least 2.5 g); White color. Idiotypes and preferences of seed consumers can be used as preliminary data for SNI standard superior kenari seed breeding programs.