Methodology of Quantitative and Qualitative Evaluation of an Industrial Enterprise Digital Potential on the Example of Evaluation of the "Personnel Resources” Component

The purpose of the paper is to offer a method of quantitative estimation of the industrial enterprises digital potential and qualitative analysis of its components as the factor of development of industrial structure. Introduction of the enterprise digital potential concept and development of a method to quantify its components will allow to carry out the analysis and to reveal ways of improvement of interrelations between structural divisions, to increase flexibility and adaptability of industrial structure. For this purpose, the existing concepts of digital potential have been considered, the author's definition has been offered, the main components of digital potential have been singled out, the single indicators of evaluation of the «Personnel resources» component have been defined and the distance method for calculation of the integral indicator of the «Personnel resources» as one of the components of the digital potential has been chosen. The authors also showed the possibility of using cognitive models for qualitative analysis of the components of digital potential and their impact on the level of digitalization of the enterprise. For this purpose, the main factors influencing the development of digital potential, the structure and strength of relationships were identified, and a cognitive model was developed. Cognitive model of the digitalization of the industrial enterprise has shown the strength of the impact of factors related to human resources on the overall digital level of the enterprise. Theoretical and practical significance of the obtained result lies in the formation of methodical apparatus to assess the readiness of personnel for digital transformation of industrial enterprise, providing the development of production structure.