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The problem of choosing a consumer segment in the agro-industrial complex

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Published under licence by IOP Publishing Ltd
, , Citation O I Antamoshkina et al 2020 IOP Conf. Ser.: Earth Environ. Sci. 421 022056 DOI 10.1088/1755-1315/421/2/022056

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tutor.eng@yandex.ru

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1 Krasnoyarsk State Agrarian University, pr. Mira 90, 660049, Krasnoyarsk, Russia

2 Siberian Federal University, pr. Svobodniy 82A, Krasnoyarsk, 660041, Russia

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1755-1315/421/2/022056

Abstract

The problem of forming a products portfolio is directly related to what group of consumers these products are aimed at. In this regard, there is a problem of choosing a clear consumers segment. The article proposes a method of selecting choosing a consumer segment in the agro-industrial complex.

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10.1088/1755-1315/421/2/022056