Abstract
The issues of formation and development of the agri-food market and butter market, in particular, have a multi-faceted character. The growing globalization of the dairy market, as well as the increasing demands placed on milk producers, have led to the fact that those who want to win in the competition for the end user must ensure high quality milk throughout the production chain. Under the quality of milk raw materials for the production of butter one should understand first of all fat content and its fatty acid composition. However, the qualitative and quantitative indicators of raw milk in Russia today cannot ensure a high level of competitiveness of domestic agricultural producers on the world market. The productivity of cows in Russia is much lower than in Europe and the USA. As a result, an important place should be occupied by the issues of improving the quality of raw milk and its compliance with a set of indicators regulated by governing documentation. A certain role in regulating the quality of milk intended for the production of butter, can be played by superficially localized biologically active centres on the body of cows, which can be used to predict the technological characteristics of the produced milk by measuring the level of bioelectric potential and, therefore, to ensure the quality of the finished product already at the stage of forming batches of milk raw materials.
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