Abstract
Currently, the food market is replenished with new types of specialized food products intended for feeding certain categories of the population, including athletes. In the context of the dynamic development of sports, issues relating to the scientific substantiation and development of functional foods that meet the increasing needs of modern man are of particular relevance. This article noted the relevance of the topic, reviewed the range of sports nutrition products, presented an analysis of marketing information data obtained from the study, identified factors affecting the choice of this category of products by the target audience, which is necessary to form a rational range of sports nutrition products in the consumer market. Kemerovo.
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