Investigating critical indicators of climate variability and change to tourism event

The main purpose of the study was to investigate the critical indicators of conducting successful tourism event due to the climate variability and change namely; awareness and information sharing, policy and regulatory framework, added economic value, organizational setups, technical factors and effective communication. A number of 57 respondents from the Event Program at the Universiti Utara Malaysia had participated in the study and the findings indicated that majority of them had conducted less than three event programs in a year. Additionally, most of them also had experienced of less than a year in managing an event. Overall, the findings of the study highlighted that majority of the respondents considered all the six indicators as the critical indicators which must be given serious attention when conducting tourism event due to the climate variability and change particularly the effective communication and the policy and regulatory framework. The outcome of the study would significantly contribute to better understanding regarding the critical indicators. Hence, it is important for the event organizer to take into consideration these indicators during the climate variability and change based on the fact that these indicators would determine the success of the tourism event.