Program concept and implementation CSR PT. Toba Pulp Lestari, Tbk in community empowerment for livelihood sustainability

The issue of the negative impact of PT Toba Pulp Lestari (PT TPL) operations on the environment continues to circulate, but on the other hand, the company has received several awards in the field of community empowerment. This study has the objectives to (1) To find out the concept of the Corporate Social Responsibility (CSR) program of PT TPL in community empowerment for livelihood sustainability. (2) To study the implementation of PT TPL based on the perspective of community empowerment. This research uses the descriptive method and qualitative approach. Data collection techniques were carried out by triangulation. The method of data analysis uses the Miles and Huberman interactive method. The results of this study can be concluded that (1) The concept of PT TPL Program in community empowerment is carried out in accordance with the Standard Operational Procedure (SOP) by involving community leaders, the community, local government, and all elements of society. (2) Implementation CSR PT TPL toward the community1empowerment program consists of 4 categories i.e. human, business, environmental, and institutional development. It has been a good relationship between the local community, the local government, and the company. The CSR program is influencing the level of community welfare.


Introduction
Development is one of the main things that must be implemented in improving Indonesia's economy and developing human resources.Human resources are fundamental and important in the development process, so it is very necessary and mandatory to empower them.A process of development known as empowerment occurs when a community decides to start a social activity to better their circumstances.[1].Responsible empowerment of human resources and natural resources is one effort to improve economic conditions.The urgency of the empowerment or community empowerment process, including the ability to actualize all the potential we have as human beings; is an emphasis on efforts to improve the quality of human resources [2].
In the development concept, society is placed as the subject of development, or in other words, society is placed as the centre or focus of development.This is considered a form of strategy by experts/observers and according to them empowerment has the potential to provide better results.To 1302 (2024) 012135 IOP Publishing doi:10.1088/1755-1315/1302/1/012135 2 empower society, people's behaviour is changed in a better direction so that gradually the quality and welfare of their lives can improve [3].
The community needs solutions in implementing and increasing empowerment.The role of Corporate Social Responsibility (CSR) is very necessary in empowerment.In community empowerment, the 3P principles (Profit, People and Planet) must be adhered to firmly by every company, although it cannot be denied that companies must also pursue profits but must also pay attention to the welfare of the community around the area.the company's work, for the sake of preserving the world and nature and the environment [4].
CSR is one of the important things that must be implemented by companies where the company operates.What is meant by corporate social responsibility in this context is the company's social responsibility towards social, economic balance and the social environment in which the company operates.In its implementation, the corporate social responsibility program must pay attention to the triple bottom line principle, where this principle includes the three aspects discussed previously, namely financial, social, and environmental.The synergy of these three aspects can encourage better business sustainability and encourage the creation of harmonious relationships between companies, stakeholders, and communities/society [5].
The understanding of corporate responsibility has evolved from making profits to broader responsibilities including the creation of shared value.Implementation is generally done after the system planning is made.Implementation is an activity, action, or procedure of a system, implementation is not just an activity, but a regular activity and to achieve the goal of the activity [6].
In fact, PT TPL is often associated with issues of negative impact on environmental in the North Sumatera Province region, so that the company often receives complaints from the public.On the one hand, it is contradictory that the company received the Three Platinum Award from the Indonesians CSR Award in 2020 [7], and even received the Sustainable Village Development Award in 2022 [8].This is why researchers are interested in seeing how the concept of PT TPL in community empowerment and how to implement CSR for community empowerment programs.
Numerous initiatives aimed at empowering women will complement the CSR program.Empowerment of the community can be achieved through a variety of initiatives, including institutional, business, environmental, and human development.A company in the pulp processing sector, PT TPL is situated near Toba Regency.The company's public services, community development initiatives, and partnerships are examples of its social responsibility to the neighbourhood.The expansion of the informal sector, the emergence of numerous corporate partner programs, and the emergence of new job opportunities are all signs that the local economy is expanding.Building physical amenities for the neighbourhood and making contributions to the domains of public health and education have also indirectly improved.
(1) Better education (2) better accessibility (3) better action (4) better institution (5) better business (6) better income (7) better environment (8) better living (9) better community.In essence, community empowerment awakens the potential that exists within individuals or groups by offering support and raising awareness of that potential in order to empower that person or group and achieve the desired state of achievement or that which is intended to be produced toward changes in society that are effective and have the power to alter and improve the socioeconomic lives of its members.[9].
CSR is a natural mechanism for a company to 'clean up' the large profits it makes.As is known, companies' ways of gaining profits sometimes harm other people, whether it is unintentional, let alone intentional.Corporate responsibility towards the social community around the company is something that must be implemented, namely by carrying out activities that can develop existing areas in society.General community issues, rural development, agricultural endeavours, education, job training, conservation, environmental awareness, funding and promotion of arts and culture, support for sports and health, unemployment, childcare, and poverty alleviation are a few examples of these kinds of initiatives [10].Involving certain stakeholders could help carry out corporate responsibility.For instance, community development in Karo Regency integrates academia, society, the government, the media, and the business sector in order to build agrotourism using the Penta Helix concept.[11].
3 Sustainability is defined as the one's ability to release external pressures and recover from trauma by developing or maintaining one's livelihood.A series of various poverty alleviation programs are usually presented within the framework of sustainable livelihood development.Solving problems for vulnerable groups is often a priority in policies for developing sustainable livelihoods.Implementation of this policy can take the form of activities to increase community participation, develop humanitarian activity posts and utilize dynamic livelihood development opportunities.This is a way to develop harmony between human life and its environment [12].The United Nations has launched a framework for sustainable livelihood development activities in the form of Sustainable Development Goals (SDGs) in which there are 17 goals as pillars of the earth's sustainability [13].

Methods
The research area was determined purposively, meaning that the research area was determined due to a company engaged in pulp production, namely PT TPL, which has a community empowerment program.This qualitative research aims to determine the program concept and CSR implementation of the company.The samples in this study who became the informants were (1) the company, namely PT TPL as the owner of the Corporate Social Responsibility (CSR) policy authority; (2) Local Government of Parmaksian Subdistrict; (3) Communities in the Toba Regency area.The informants in this study were 27 people.Data validity using triangulation.Triangulation is a method used by collecting data to obtain the validity of correct information and a complete picture of certain information.
(2) The main informants are the community (5 per village) with a total of 20 informants and the head of Parmaksian District with a total of 1 informant.( 3 The Miles and Huberman interactive qualitative method is used in data analysis.The method allows data analysis when the researcher is in the field or after returning from new field in the analysis.With this method, the data collection process dan research data analysis can be carried out simultaneously, through 3 analysis techniques, namely data reduction, data display, and drawing conclusion [14].

The concept of PT TPL in community empowerment for livelihood sustainability
PT TPL is committed to implementing the CD/CSR Program outside of business as usual for social and community development considering this is one of the mandates of the 5 C philosophy, namely Good for Community.In terms of community development, CSR refers to strategies firms conduct their business in a way that is social friendly, ethical, and beneficial to community [15].In 2007, PT TPL committed to allocate 1% of its net sales to support CSR.In its implementation, the CD/CSR Program conducted by the company consists of five areas, namely: (1) Educational and cultural programs.This field is to support the improvement of the quality of human resources around the company's operations.(2) Job creation and skills development.This field aims to improve the community's economy.(3) Health.The health sector is carried out in the company's operational areas by establishing a program for transporting waste from community settlements to be transported to the Final Disposal Site (TPA).(4) Social investment.This field is engaged in infrastructure, sanitation, provision of clean water facilities, and procurement of materials for houses of worship.(5) Environment.The environmental sector aims to pay attention to environmental sustainability and cleanliness.PT TPL in making CSR plans is that the implementation programs involve planning and implementing company collaboration with other parties.In this case, the implementation usually involves the government, non-governmental organizations, as well as potential beneficiaries, for example, local communities.CSR planning is an integrated plan and is not merely a plan made by the company, but in this case, the company must also involve other parties who will be involved in implementing the program so that the CSR program can run effectively.Therefore, c4ompanies involved in implementing CSR are companies that are an integral part of the large economy of any given society whereby these companies operate [15].Planning in community involvement for program implementation needs to be involved so that the program can be right on target and wish and needs of the community and by CD/CSR Staff at PT TPL.
In planning this CSR program, PT TPL invites the community to play a role in organizing and supervising or evaluating the activities to be carried out, the company holds village meetings with several village communities related to the coverage area where program activities will be carried out, by involving village leaders and all community leaders who are in the vi ci ni t y of t he impacted concession site.

Implementation PT TPL in The Community Empowerment Program
According to Browne and Wildavsky, "implementation is an expansion of activities that adjust to each other."Implementation can be understood as either application or implementation.In the context of delivering policies to the public so they can produce the desired consequences, implementation is a sequence of actions [16].The first in the series of actions is the creation of a set of follow-up regulations, which are the policy's interpretations.The second step involves allocating funds, setting up infrastructure and facilities, and, of course, deciding who will oversee carrying out the policy's execution.Third, how to give the community tangible policy implementation.Although different firms implement corporate social responsibility (CSR) in different ways, companies who take CSR seriously will integrate it with community development, often known as community empowerment.The word empowerment implies to strengthen.The goal of strengthening is to help the community reach its full potential.The implementation of corporate social responsibility (CSR) is typically predicated on three main factors: (1) a voluntary role, in which the company retains the freedom to choose whether or not to undertake this role; (2) profit, which the company reserves for charitable giving targeted at social empowerment and mending environmental harm resulting from environmental exploration and exploitation; and (3) CSR as a duty to address and mitigate the environmental and humanitarian crises.It has been demonstrated that CSR is crucial to managing humanitarian emergencies [17].
Implementation employing bee stup, honeybee cultivation is altered from its traditional method of employing honeycomb.Modern harvesting technology has replaced traditional harvesting methods.The organization thinks that modernizing traditional methods is one way to increase people's welfare and income so they may become self-sufficient communities, particularly for the younger generation."Grows and develops with the community" is the company motto.(2) Program for the Creative Economy in Rural Areas.The creative economy places a strong emphasis on human resources, whose expertise and ideas serve as the primary driving forces behind production.The ideas put forth by PT TPL enable the community to generate employment opportunities through original ideas.Programs of creative concept manifestations that promote the expanding income include the development of Black Soldier Fly (BSF), banana chips, andaliman chips, andaliman chili sauce.The initiative has had the effect of enabling the community to manufacture banana chips with the help of methods and supplies provided by the business.According to research, CSR influences the creation of creative programs and business performance [19].

(3) Community Development
Community education, aid for natural disasters, the development of public infrastructure and amenities, the upkeep of national vital items, public health, places of worship, and nature conservation are all part of PT TPL's Community Development Program initiatives.PT TPL pledged to consistently place the preservation and harmony of the natural world, the environment, and society first.With the support of the environment, the welfare community, and nature, the business will be able to flourish sustainably.The company's commitment and the CD/CSR program both specify that commercial operations must be conducted in compliance with local environmental legislation and intersectoral rules [20].(4) Institutional Development Institutional Development in community empowerment is strengthening community roles in realizing empowerment programs that can prosper the community.The government's Innovation Program fosters the role of the community so that they can provide voice and opportunities in village meetings to be able to resolve problems faced by the community or community powerlessness to become an empowered and independent community.The community as the subject of empowerment is the key to the success of environmental development, namely the role of the community and the government and the active role of PT TPL in this case which has the same goal, namely community welfare and improving the quality of life through empowerment.The company always involves the community and government in carrying out planned programs and invites the community and government to monitor and evaluate all aspects of the company's plans.Based on studies elsewhere when combined community empowerment and tourism development by promotion and marketing communication strategy have increase the village's potential [21].From this activity, it is proven that there was a relationship between CSR and the intellectual, human capital (commitment, knowledge, and skills) [22] and village community participatory of groups and has an impact on increasing productivity and environment and livelihood sustainability [23].

Conclusion and suggestion
The concept of PT Toba Pulp Lestari's Corporate Social Responsibility (CSR) Program in Community Empowerment is carried out by the Standard Operational Procedure (SOP).The company involves community leaders, the local community and government, and all elements of society involved in carrying out the process starting from planning, deliberation, eliminating and selection of priority/urgent programs to implementing the program and reviewing progress, reviewing, observing and reporting the progress of implementation in each area that the program has been completed.Implementation CSR PT TPL regarding community empowerment programs (human development, business development, environmental development, institutional development) based on the observations and observations of PT TPL researchers have paid attention to the interests and implemented community development by the rules and instructions from the government and good relations have been established between the community, the local government, and the company.
With attention in several program areas, the CSR program on Livelihoods Sustainability Program The Livelihoods Sustainability Program has been implemented and is very influential in the level of community welfare in the PT TPL company area.
PT TPL must take a more community-involving approach that suits local needs and wisdom in the process of establishing social responsibility.PT TPL should consider CSR as a social investment for the company and makes smart and strategic policies in developing the productive and sustainable economy of local communities.
) Supporting informants for the CSR/CD Department of the Company Public Relations Division of the company with some informants.(3) Supporting informants are the CSR/CD Department of the company with one informant and the Public Relations Division of the company with one informant.
(Human, Business, Community, and Institutional Development) PT TPL for the Community Empowerment Program namely: (1) Human Development Human Development is the first and foremost effort that must be consider in every effort to empower the community.Human development in this case is related to human resources that need to be improved if there are still deficiencies.Human development aims to improve the quality of society.The ability of everyone includes knowledge and skills.All activities included in capacity building/strengthening efforts are individual capacity development in the form of personality capacity, capacity in the world of work, and professional development.Human Development in this case is the main thing that must be considered by the company, because basically, humans are the driving force for achieving the goals of PT TPL.Empowerment activities in Human Development carried out by the Company to be able to touch individual members of the community, to increase the ability of each to include knowledge and skills carried out by the company to improve quality so that the community can be independent through the form of direct coaching, direct outreach.PT TPL performs various activities in empowering the community.Community members are given training, and counselling to be able to live independently with the existence of several businesses carried out by the company.Community empowerment activities carried out by the Company in terms of human development which are the most basic efforts in community empowerment are (1) Golden Rice program.The company places value on the majority of the community who cultivate rice.Implementing the golden 5rice program, the company and the community changed the conventional cropping method to a Jajar legowo cropping system.The community's new planting pattern can increase the productivity of paddy fields.(2) Intercrop program ( Intercrop).The concept of inserting corn plants among Eucalyptus plants, the company fully supports the community from seeds, fertilizers, and maintenance costs to harvesting.By CSR, a company increase the farming skill, expand the planting area and increase productivity of the harvest yield, and develop the processing of farming products [18].(2) Business Development Business growth is a crucial endeavor for empowerment as, in the absence of positive effects on welfare, it would only exacerbate community dissatisfaction.Regarding this, the business offers a range of options to boost the program's financial worth through the Creative Economy.The following are the current business development initiatives carried out in the Parmaksian Subdistrict: (1) The Honey Cart Program: Through the initiative of honey growing, PT TPL puts Education for Sustainable Development ideals into practice.The community and the company work together to change traditional knowledge to more contemporary methods through collaborative training.
Focused Program of PT TPL in Livelihoods SustainabilityApplication of the Livelihoods Program The PT TPL's sustainability program is centered on reducing poverty, managing household waste, promoting community involvement and cooperation, empowering groups of forest farmers, assisting with the production of organic fertilizer, and protecting the environment by planting seedlings and productive plants.The company collaborates with the community to develop Multi-Purpose Tree Species (MPTS) plants, which serve as productive plants like avocado, sugar palm, and coffee, as well as land conservation plants, in order to provide the community with an extra source of revenue.Within the boundaries of the approved forest concession in which it operates, the company develops the Forest Farmers Group (Kelompok Tani Hutan).Up to 20 KTH have worked together with the enterprise to jointly plant forests and boost the local economy.Two KTHs, KTH Dos Roha Nagahlambu in Pondok Buluh Nagori and KTH Op.Gordangaon Sinaga in Nagori Tangga Batu, from Simalungun Regency have partnered with the company.In the meantime, three KTH in the North Tapanuli Regency are employed by a company: KTH Karya Tani in Manalu Dolok Village, KTH Dos Roha Nagasaribu Onan Harbangan in Pohan Jae Village, KTH Berjuang -Lumban Toruan in Tapian Nauli III Village, and Gapoktan Sabungan Nihuta IV in Soapangan Nihuta IV Village.