Development of agribusiness-based tourism villages in Sigi Regency, Central Sulawesi, Indonesia

In order to increase economic growth, welfare of farmers, eradicate poverty, overcome unemployment, preserve nature, environment and resources, and promote culture. So, the potential of an area needs to be developed. The aim of the research is to develop an agribusiness-based tourism village development plan. The determination of respondents was deliberately based on the highest position in the organization. The number of respondents was 72 respondents who came from technical regional government organizations, village heads, sub-district heads, village youth organizations and academics. The analytical method for determining a tourism village and planning the development of an agribusiness-based tourism village uses the borda method analysis tool and the process hierarchy analysis method. The results show the direction of priority development for each designation of agribusiness-based tourism villages based on accessibility, amenities, actions, accommodation and activities with the support of agribusiness potential, social aspects, and village institutions.


Introduction
Along with the acceleration of regional cluster-based economic development in Central Sulawesi Province, Sigi Regency has a very large opportunity to contribute to national food procurement.There are 4 regional clusters that are focused on developing in accelerating the economic development of Central Sulawesi Province.Sigi Regency is included in 2 clusters, namely the Pasigala urban cluster and the agropolitan cluster of the archipelago food area.Several villages in Sigi Regency are included in the National Food Area (KPN).KPN will act as a buffer for the food needs of the Archipelago Capital City (IKN) in East Kalimantan.This is an opportunity for Sigi Regency to develop an agribusiness-based tourism village in the corridor of accelerating economic development in Central Sulawesi Province.[1] Resource management capabilities include capabilities in terms of: (1) establishing development programs; (2) mobilizing the community; and (3) setting priorities for budget allocation, which will later determine the success of doing agribusiness in Sigi Regency to produce quality agricultural products that go hand in hand with the development of the agribusiness-based tourism sector [2].
Research on the agribusiness-based tourism village development model is one of the researches that can be carried out and is very much in line with the Sigi District RPJMD Vision 2021-2026.Agribusiness-based tourism villages are expected to help alleviate poverty through the development of 1253 (2023) 012086 IOP Publishing doi:10.1088/1755-1315/1253/1/012086 2 tourism that is oriented to local potential, in order to increase income and welfare.Empowerment of the poor through approaches and community awareness is needed so that they can use and have access to control in the development of tourist villages.Tourism activities by utilizing local resources have begun to be developed based on sustainable economic goals, supporting efforts to preserve the environment, and increasing the welfare of the local community.Developing agribusiness-based tourism is one of the efforts to realize the Medium Term Development Vision of Sigi Regency, one of which is by creating Sigi Regency's competitiveness in a sustainable manner through tourism development.Village-based tourism, with agribusiness as the spearhead of the community's economic development.For this reason, the aim of the research is to develop a design for the development of an agribusiness-based tourism village.

Research method
A descriptive analysis approach is used in research to help describe, demonstrate and help summarize data points so that patterns can develop that meet all data conditions.Data collection was carried out in the context of research on the development of tourist villages through:

Method of collecting data
2.1.1.Questionnaire.Data collection method by distributing a closed list of questions to respondents to get an overview and information about the assessment criteria for agribusiness-based tourism villages 2.1.2.Interviews.In-depth interviews by submitting questions directly to key informants in each agribusiness-based tourism potential village 2.1.3.Focus grub discussions.Focus group discussions involving interested elements and understanding the important role of the village as part of a tourist destination are carried out to obtain an overview of the condition of the village which has potential as an agribusiness-based tourism village 2.2.Data types and sources 2.2.1.Primary data.Namely data and information obtained directly from the respondent sources.Primary data was mainly obtained through FGDs and interviews with selected respondents.

2.2.2.
Secondary data.namely data and information obtained from documents/publications/research reports from offices/agencies or other supporting data sources, especially those related to the implementation of tourism in Sigi Regency.

Implementation stages
Determination of tourism villages, determination of agribusiness-based tourism villages in Sigi Regency is carried out through the following stages.

Focus group discussion (fgd).
In determining the tourism village an FGD was carried out with stakeholders, which consisted of the district, sub-district and village governments as well as village Karangtaruna and academics.Through focused discussions, the criteria for an agribusiness tourism village will be obtained which will become a potential tourism village in the future 2.3.2.Questionnaire.Distribution of questionnaires to key informants in providing an assessment of the criteria for potential villages in Sigi Regency.

Observation of alternative villages
. Conducting direct observations of potential villages to become agribusiness tourism villages.This observation was carried out to find out and confirm the results of the FGD and the results of the processed questionnaire data that had been carried out IOP Publishing doi:10.1088/1755-1315/1253/1/0120863 3.3.4.Alternative village interviews.structured interviews with stakeholders in each potential village that has been selected in the FGD analysis, and the results of distributing the questionnaires.

Determination of Respondents.
The determination of respondents in this study was carried out purposively (deliberately) with the consideration that the designated respondents were key informants for the development of agribusinessbased tourism villages.Based on the stipulation of the Decree of the Sigi Regent Number 556-296 of 2020 concerning the Establishment of Tourism Villages in Sigi Regency, the number of respondents collected was 72 respondents consisting of 18 village head respondents, 18 camat respondents, 18 youth youth leaders, 10 respondents from academics and 8 technical local government organization (OPD) respondents 2.5.Analysis 2.5.1.Borda method.To determine the degree of priority for tourism village development from various agribusiness tourism object candidates, the Borda method is used.[3] The Borda method is used to rank villages and potential DTWs that will become agro-tourism villages in Sigi Regency.This method can be formulated as follows: B a-z = Borda function scores on alternatives to A -Z m = Lots of alternatives Pj = The number of informants who gave a ranking score to alternative j

AHP method (Process Hierarchy Analysis).
The AHP method will be used to determine the degree of importance of the development strategy of selected Agribusiness-Based Tourism Villages, in order to achieve various objectives.The AHP analysis phase includes [4]; 1.
Step 1 of setting up a hierarchy 2.
Step 2 determination of the comparative scale from 1 to scale 9 3.
Step 3 Making a comparison matrix between criteria in pairs (pairwise comparison) on the level of importance, based on the criteria for agro-tourism development strategies in Sigi district.If element I has one of the numbers above when compared to element j, then j has the opposite value when compared to element i

Determination of agribusiness-based tourism villages
The Regent of Sigi has designated 11 villages as tourist villages in Sigi Regency.This Tourism Village will be explored for its agribusiness potential and then developed as a tourism village besides having natural and cultural tourism destinations, will also be supported by the development of sustainable agricultural tourism.Table 2 below illustrates the potential of the 11 Sigi Regency Tourism Villages which will be programmed to have added value from the agricultural sector as agribusinessbased tourism villages.Bionga Baths; natural tourism Source : [5] FGD Results Processed by Research Team in 2022 The designation of a tourist village must be carried out carefully by taking into account various aspects.Some of the aspects considered are: (1) The distance is still within reach within ½ to 1 hour drive from the city.This is because tourism villages have market potential, especially people in urban areas.With this distance, it is possible for local tourists to visit tourist attractions without having to stay overnight.The close distance allows tourists to bring their families for a trip.So agro tourism will be a form of family and educational tourism.(2) Linkages between DTWs.Tourism villages must have more than 1 (one) tourism object.This allows tourists to gain various experiences in one tourist area.Thus, the potential for agribusiness development in one village can be more than 1 tourism object commodity.(3) Social community.The basic strength in supporting agribusiness-based tourism at the village level is the community.The attitude of the people who want to be involved in tourism, the existence of early community activities in tourism, the existence of agribusiness commodities that have been cultivated by the community, allows the development of tourist villages to be easier.Thus the development of an agribusiness tourism village is a collaborative activity to create an agribusiness tourism village whose various facilities require different roles of OPD.
For this purpose, in the early stages of developing a tourism village, an FGD was conducted by inviting all related OPDs in Sigi Regency.This is intended to obtain initial information related to efforts to develop an agribusiness tourism village, explore inter-OPD policies that are relevant to the agribusiness tourism village of Sigi Regency and reveal various risks and development potential.The data obtained from the results of the FGD and secondary data, especially several prospective villages that have alternatives to be developed into agribusiness tourism villages, are then analyzed using the borda method, to produce a degree of priority for the development of a tourism village from various existing village alternatives.As a first step, the alternative villages are the villages as stated in the Sigi District Head's Decree regarding the designation of 11 tourist villages and an additional 7 villages in the national capital buffer food area (IKN).Based on the results of the analysis using the borda method, a priority ranking for the development of agribusiness-based tourism villages in Sigi Regency was obtained.The ranking above shows the stages of developing an agribusiness tourism village.However, the 18 villages have tourism potential, so it has been determined by the Sigi district head and KPN as areas that have good resource potential in Sigi district.If there is sufficient financial capacity, the Sigi Regency government can build all (18) villages simultaneously, so that it will provide Sigi Regency economic growth from the aspect of agribusiness tourism.

Tourism destination development
Tourism Destination Development is effort to improve the quality of tourism by completing facilities and improving services and utilizing regional potentials that support tourism development.The development of tourist destinations by utilizing regional potential, especially in the agricultural sector, aims to attract tourists to visit and improve the economy of the community in tourist destination areas in a sustainable manner.Tourist Destinations are not only tourist attractions, other things that are important to do, especially regarding education that can be obtained at these tourist sites based on resources around the destination.A tourist location certainly requires various types of activities or attractions that are different from other tours.This can be distinguished from how the presentation of these attractions.In addition, what things can be brought back by visiting tourists is an important element in making the tour leave an impression on the heart when visited.
Agriculture as the core of tourism development; As a follow-up to the development of agribusiness tourism villages, the design plans for the development of Tourism Destination Areas in priority villages must be carried out [1].This is important in order to align programs between related OPDs in the development of agribusiness-based tourism villages.Agriculture is the spearhead of the economy in Sigi Regency.The Sigi District Government has required each village to prepare three hectares of agricultural land to improve and maintain food security.addition to providing land, the village must also prepare two tons of rice for village food security.The program is solely to secure food availability in that area.If the intended program can be carried out in every village in Sigi Regency, food stocks as a whole are guaranteed to be safe and sufficient for the community's needs.In an effort to improve and maintain food security in Sigi Regency, the central and regional governments have provided assistance with seeds and agricultural machine tools (alsintan) to farmer groups in each sub-district and village in Sigi Regency.The government continues to encourage farmers to increase production and productivity of food and horticulture in the area by using superior seeds and adequate agricultural production inputs.Every year, farmers in Sigi receive seed, fertilizer, medicine and alsintan assistance from the government as a form of government alignment with the community, especially farmers.Agricultural development, in this case intensive agribusiness, is the basic capital for developing agricultural tourism.All districts in Sigi Regency have agricultural potential.However, in this study, the 11 tourism villages that had been designated by the Regent of Sigi plus 7 villages in the Archipelago Food Area (KPN) were pilot locations agribusiness-based tourism development in Sigi Regency.
Formula 5 A for tourism development; Formula 5A consists of attraction, activity, accessibility, accommodation, and amenities.Attraction or attraction refers to something that is the main attraction of a place that makes people want to visit that place.The attractions in the 11 Tourism Villages which were issued by the Decree of the Regent of Sigi are natural attractions and man-made attractions.This attraction can be further improved so that tourist destinations become more attractive, for example: at the location of bathing places, paragliding tours, cultural tourism, built playgrounds, pedestrian parks, jogging tracks, and prepared camping ground.Cafés are also provided, and places to stay around tourist destinations.In order to have distinctive characteristics and tastes, culinary is very important to be displayed in every tourist destination.Culinary served in a unique place with a unique presentation.Destinations.activity The more choices of activities a tourist can do, the happier he will be at the tourist spot.This condition will cause the length of stay in that place to be longer.Furthermore, more and more money will be spent because of the satisfaction of being in that place.Mini library can be a consideration of its existence.This library can be visited by tourists if they are tired of walking around.Here tourists can rest while reading books.You can even provide cupboards filled with books that tourists can take, while tourists are also allowed to donate the books they own and have read.Sigi has many hillsides.
Besides being able to enjoy the fresh air and views of agricultural villages, tourists can also have picnics on mats, walk, run, or rent bicycles to get around the village.Bike paths are certainly one of the tourist facilities that need to be prepared.Furthermore, the community needs to continue to be creative and innovative in creating fun activities for tourists by paying attention to variations in tourist segments, so that each age group can be served.By making lots of activities, it is hoped that tourists will not only be satisfied, but also have the intention to visit the destination again.Neat village arrangement with handling of cleanliness, availability of electricity and water is an important requirement for tourist comfort.Fun and unique conditions need to be created in each village is a priority tourist destination in Sigi Regency, so that the impact of increasing the economy from tourism activities will be increasingly felt by the community.Accessibility is all types of transportation facilities and infrastructure that support the movement of tourists from the area of origin of tourists to tourism destinations as well as movements within the area of tourism destinations in relation to the motivation for tourist visits.For that all destinations are made easy to access.So that it is easy for tourists to come by bringing private motorized vehicles, or using public transportation, or cycling in tourist destination areas.Even to visit mountainous areas with a certain altitude, access can be opened by providing a cable car.This is certainly a lot of fun.So access to all tourism destinations in Sigi Regency is made easy, cheap, and clear, so that potential tourists are interested in visiting all destinations owned by Sigi Regency.Accommodation is an industry in tourism, accommodation can be in the form of a place or room where tourists can rest, stay or sleep, bathe, eat and drink as well as relax activities after being tired of traveling around.Tourists need a place to stay temporarily during the trip so they can have a pleasant rest.The existence of comfortable accommodation facilities will encourage tourists to visit and enjoy tourist objects and attractions with a relatively longer time.Because of this, accommodation needs to be considered, and the people of Sigi Regency should get a capacity building program to provide community-based accommodation services.So that the community can independently provide accommodation that is clean, comfortable, and inexpensive.Amenities or amenities are all supporting facilities that can meet the needs and desires of tourists while at the destination.Amenities related to the availability of various public facilities and tourism facilities, such as places of worship, health, parks, restaurants, restaurants, souvenir shops, and public facilities such as ATMs, pharmacies, markets, mini markets, karaoke places, gyms and others.The more complete and more varied the amenities in a tourist destination, the more comfortable it will be for tourists.It is even hoped that they will recommend this destination to be visited by friends, friends, relatives.In fact, it is very possible to be visited again by these tourists.
Supporting Factors for the Development of Tourism Village Areas, to find out the supporting factors for the development of tourist village areas in Sigi Regency, the analysis results based on the existing conditions are: (1) The daily activities of the community are farming (rice fields) gardening (coconut, corn, peanuts, red beans , potatoes, candlenut, cassava) raising cattle and goats, fish farmers; (2) Increasing accessibility to each tourism village; (3) Providing supporting facilities and infrastructure such as public toilets, parking lots at tourist spots; (4) Strive to provide souvenirs from agricultural products which are characterized by each village; (5) Improving the quality of human resources (HR).Based on the in-depth study of the FGD activities, it was revealed that there are things that need to be developed as supporting factors for the development of a tourism village area, including: (1) Promotional media is needed by creating a Web about the tourism village area connected to the Sigi Regency Web and also collaborating with the media -existing promotional media as an identifier for the tourist village area to the outside community; (2) Management of the local community so that it plays an active role in the development of tourist village areas; (3) Need to form POKDARWIS; (4) Government regulations or policies are needed to regulate the development of tourist village areas in Sigi Regency; (5) Developing agribusiness-based tourist areas which also have other interesting attractions according to village characteristics.

Conclusion
The development of agribusiness-based tourism villages shows the direction of priority development for each designation of agribusiness-based tourism villages based on accessibility, amenities, actions, .1088/1755-1315/1253/1/012086 4

Table 1 .
4.Step 4 Calculating CI (consistency index); Determination of the comparative scale from 1 to scale 9.

Table 2 .
Potential of 11 tourism villages as agribusiness-based tourism villages.

Table 4 .
Ranking of agribusiness tourism villages in sigi regency based on borda scores