The strategy for developing Kresek bananas in Lumajang district, East Java

Kresek bananas are a superior commodity of Lumajang district besides Agung and Mas Kirana bananas. Kresek bananas to penetrate the selling price of IDR 500-700 thousand per bunch so that they become a promising agricultural product and can improve the welfare of farmers. The purpose of to research the internal and external factors that influence the development of the Kresek banana business and to analyze alternative strategies that need to be carried out to develop a banana business in the research area. The analytical method used is descriptive qualitative analysis, namely describing and interpreting data from interviews with producers, then the data is analyzed using SWOT analysis to determine development strategies. Interviews were conducted with 40 respondents, namely related stakeholders, banana traders and banana farmers. Based on the results of the study, in the SWOT matrix the banana business is in quadrant I. The right strategy is an aggressive strategy and is a favorable situation for the banana business because it has opportunities: high consumer demand for crackle bananas, adequate transportation access, can be promoted through online media and national events. The strengths of the crackle banana business; available raw materials, attractive performance, delicious banana taste, strategic sales location and can be consumed by all levels of society.


Introduction
Banana the most popular commercial fruit crop and serve as one of the world's main food crops after rice, wheat and maize (FAO in [1]).In Indonesia, bananas are one of the horticultural commodities from the fruit group which is currently quite reckoned with because bananas are the fruit most consumed by Indonesian people and make a major contribution to the diversity of national fruit production.Horticultural products are potential commodities that have very high economic value for consumers [2,3].In addition, bananas are also one of the horticultural crops with a large production potential.The development of the banana commodity aims to meet the need for consumption of fruits, in line with the increasing population and increasing awareness of the importance of nutrition where bananas are a source of vitamins, minerals as well as carbohydrates.Besides having a delicious taste, highly nutritious and relatively cheap, bananas are also a plant that has bright prospects because almost everyone around the world likes to eat bananas [4][5][6].According to Rusdiyansah (2013), bananas are an interesting commodity to develop from an international trade perspective [7].Bananas are a leading export commodity because each year their decreases [8].
East Java Province was reported as one among the 16 provinces that are centers of banana production in Indonesia (Ministry of Agriculture RI 2015 in [9]).In 2022, East Java is the largest banana producing area in Indonesia with a total production of more than 2.6 million tons.This figure shows that around 32 percent of the national banana production comes from East Java.The high production of bananas has the opportunity to be increased and a great opportunity for Indonesia to export this commodity [10].
Lumajang Regency is one of the large horticultural producing areas.Banana commodity is one of the horticultural commodities which has a high production compared to other horticultural commodities.Apart from having superior bananas, Mas Kirana and Agung bananas, the crackle plantains are also superior which can improve the welfare of farmers [11].Kresek plaintains are widely developed in the village of Tegal Bangsri, Ranuyoso sub-district, Lumajang Regency, East Java.The advantages of Kresek plantains are that they are resistant to viruses, have a soft and sweet taste and have a high selling price of IDR 500,000 -IDR 700,000 where 1 bunch of bananas can contain up to 12 bunches [12].
One of the supports from the local government, namely the Lumajang District Agriculture Service, has developed 30 hectares of crackle plantains in Ranuyoso District.Based on this background, it is necessary to conduct research to find out: 1).What internal and external factors influence the development of Raja Kresek banana farming in the research location, 2).What development strategy is being carried out for the development of crackle bananas at the research site.The objectives of this study are: 1).Describe the internal and external factors that influence the development of banana business in research locations.2).Analyzing alternative strategies that need to be carried out to develop a banana business in the research area.

Location selection method
The research was conducted in the village of Tegal Bangsri, Ranuyoso sub-district, Lumajang Regency, East Java, November 2022, which was carried out by purposive sampling where the location is a potential area for the development of Kresek plantains.

Methods of data collection
The data collected is in the form of primary data and secondary data.Primary data was obtained from interviews with relevant stakeholders, banana traders and banana farmers through the results of interviews using a questionnaire.Secondary data is data obtained from related agencies.Interviews were conducted with 40 people consisting of banana farmers and banana traders, PPL, POPT and other related stakeholders.

Methods of data analysis 2.3.1. Descriptive analysis.
Data analysis technique used is descriptive analysis.Descriptive analysis was carried out based on the SWOT Matrix analysis.This analysis was carried out using the SWOT.The data analysis technique used is descriptive analysis.Descriptive analysis was carried out based on the SWOT Matrix analysis.This analysis was carried out using the SWOT matrix [13] which is a tool used to clearly describe how the external opportunities and threats faced by a company can be adjusted to the strengths and weaknesses it has matrix [13] which is a tool used to clearly describe how the external opportunities and threats faced by a company can be adjusted to the strengths and weaknesses it has.

SWOT Analysis.
SWOT analysis compares external factors of opportunities (opportunities) and threats (treats) with internal factors of strengths (strengths) and weaknesses (weaknesses), to produce an appropriate analysis.The next step after obtaining an analysis of the strengths, weaknesses opportunities and threats in the business sector for the development of Kresek bananas in the village of Tegal Bangsri, Ranuyoso, sub-district, Lumajang Regency, East Java is to use the Internal External Matrix to identify internal and external factors.The next step after obtaining an analysis of the strengths, weaknesses opportunities and threats in the business sector for the development of Kresek bananas in Tegal Bangsri village, Rabuyoso sub-district, Lumajang district, is to use the Internal External Matrix.

Result and discussion
Analysis of internal factors and external factors in the business of developing Kresek bananas in the village of Tegal Bangsri, Ranuyoso District, Lumajang Regency, East Java:

External matrix
From the results of the analysis of strengths, weaknesses, opportunities, and threats for the development of crackle bananas in the village of Tegal Bangsri, Ranuyoso District, Lumajang Regency, East Java, the following matrix is obtained:

Internal-External Matrix
From the results of the analysis of strengths, weaknesses, opportunities and threats for the development of crackle bananas in the village of Tegal Bangsri, Ranuyoso District, Lumajang Regency, East Java, the following matrix is obtained: The internal matrix score for strengths is 2.57 and for weaknesses is 1.97 with an average internal score of 4.54.This shows that banana farmers, farmer groups and all stakeholders in the village of Tegal Bangsri, Ranuyoso District, Lumajang Regency, East Java have very good abilities in managing their internal resources.Furthermore, the external matrix for opportunities is 2.15 and threats is 2.12 with an average score of 4.27, this shows that farmers, farmer groups and all other supporting stakeholders have a very good ability to respond to their external environment.
Based on the results of the interviews it is evident that various efforts have been made both from farmers, farmer groups, Gapoktan in developing the Kresek banana farming in the village and receiving support from relevant stakeholders in Lumajang Regency, this motivates the farmers to continue to be enthusiastic in cultivating the Kresek banana plants, p. this is evidenced by the fact that almost all of the land in the yard of the house is planted with crackle bananas, this is also supported by field officers and other stakeholders.Developing this farming business, there are very good opportunities because the local market is available, besides that they are also sold inter-island and even could the opportunity to be exported because they have good taste, good appearance, good production so that they have a very high selling price.

4.Conclusions
The primary outcomes can be listed as follows: • Strengths in the development of crackle bananas are: Area of land and banana centers, quantity of human resources, local government support, number of farmer institutions.Weaknesses of OPT attacks on crackle bananas, land biophysics, irrigation, seeding, over supply/harvest and farmer institutional management.• In developing crackle bananas, based on the results of the SWOT analysis, it is said that farmers have very good abilities in managing internal and external resources in the village.• Farmers have a very good ability to respond to opportunities that exist in supporting the development of crackle banana farming.