Roadmap for development of organic honey pineapple in Bantaeng regency

Organic honey pineapple farming in Bantaeng Regency is one of the potentials that needs to be developed comprehensively from upstream to downstream. In general, there are constraints on internal factors and external factors. This study aims to design a Roadmap for the development of organic honey pineapple agribusiness in Bantaeng Regency The research method used is descriptive qualitative quantitative by giving questionnaires to organic honey pineapple farmers and in-depth interviews with key informants at the research location. Based on the results of the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats), then determining the priority strategy using the QSPM (Quantitative Strategic Planning Matrix) matrix, nine strategies are obtained, including; increase production and product quality, increase farmer human resource capacity through education and training, optimize land use, implement a quality assurance system for fresh and processed products, facilitate the formation and development of partnership patterns, provide pineapple processing facilities, improve product appearance, utilize digital platform for product branding, product diversification, and developing an organic honey pineapple agro-tourism area. The roadmap table for the development of organic honey pineapple in Bantaeng Regency has been compiled as the final result of this research with the formulation of a work program.


Introduction
Pineapple (Ananas Comosus L.) is one of the important horticultural commodities to be developed because it has a high export value.Indonesia is the third largest pineapple producing country after the Philippines and Thailand for the Southeast Asian region.In 2020, Central Bureau of Statistics noted that Indonesia's pineapple production reached 2,447.24thousand tons with an export value on the international market reaching US$ 274.126 million.This amount has increased by 34.49% from 2019 which was recorded at US $ 203.819 million.As one of the pineapple-producing provinces, pineapple production in South Sulawesi in 2020 will reach 2,111.00tons.
The development of pineapples in Bantaeng Regency as one of the regencies that produce pineapples in South Sulawesi has increased significantly in the last 5 years.The Samaturu farmer group is one of the farmer groups that cultivates organic honey pineapples in Bantaeng Regency, since 2015 has implemented Prima 3 and has received Good Agricultural Practices (GAP) registration by IOP Publishing doi:10.1088/1755-1315/1230/1/012043 2 the Ministry of Agriculture in 2021.The realization of this GAP certification is one of the trade requirements internationally, as quality assurance, eco labeling, sustainability, and worker welfare which of course is a huge opportunity to expand market reach to export [1].
The pineapple currently in demand by consumers is the organic honey pineapple, because it does not contain chemicals and has a very sweet and fresh taste.In addition, the market demand for organic honey pineapple in Bantaeng Regency has reached 1 ton/week in one of the modern markets in Makassar City but cannot be fulfilled by pineapple farmers in Bantaeng Regency because the pineapple harvest is only once a year, from October to January so to meet the needs of pineapples from March to September to be supplied from the island of Java, this is a very promising opportunity as well as a challenge for pineapple farmers in Bantaeng Regency.So far, pineapples are sold as fresh fruit, so the added value of pineapples is still very low and the economic multiplier effect it generates is still very small.In addition to producing processed products, the pineapple garden can become an agro-tourism area and educational area so that it can absorb labor and increase farmers' income.Therefore, this study aims to compile a Roadmap for the development of organic honey pineapple in Bantaeng Regency.

Research methods
This research was in June-August 2022 in Bantaeng Regency.The method used in determining the sample is population research because there are less than 100 people, namely all farmers who cultivate organic honey pineapple in Bantaeng Regency as many as 10 people, then using 10 key informants by filling out questionnaires and in-depth interviews (in-depth interviews) determined intentionally (purposive sampling).The research method used is descriptive qualitative quantitative.Data analysis used is SWOT analysis, SWOT analysis is a method used in strategic planning and strategic management of an organization [2], then to determine the best strategy to be implemented using the QSPM method.main components of QSPM: Key Factors, strategic alternatives, weights, attractiveness score (AS), total attractiveness score (TAS) and sum attractiveness score [3].

Results and discussion
After the strengths and weaknesses are obtained as a result of identifying internal strategic factors, then an analysis is carried out with the IFE (internal factor evaluation) matrix, where each factor is given a weight and rating, the results (scores) can be obtained, as in table 1 below: Based on the results of the calculation above, the strength factors that influence pineapple agribusiness in Bantaeng Regency in priority terms.The factor that most influences it is Agroecosystem Suitability (value 0.50).The strength strategic factor that has the smallest weight score is the availability of skilled labor because the workforce is not millennial farmers but old farmers so that the weight score is 0.30.The main weakness factor in developing pineapple agribusiness is that pineapple processing is not optimal (0.17).This is closely related to the level of post-harvest skills of farmers, which are generally still low.From table 1 it can be seen that the internal strength factor weight score (2.13) is greater than the internal weakness weight score (0.74).This shows that the development of pineapple agribusiness has greater internal strengths and can minimize existing weaknesses.
Opportunity and threat factors in the development of pineapple agribusiness are then identified and analyzed and then entered into the External Factor Evaluation (EFE) matrix as listed in table 2 below: Based on the results of the calculation above, the opportunity factor with the highest weighted score is Demand for organic pineapple increased with a weighted score (0.50).The biggest threat factor in pineapple agribusiness cultivation is competition (0.18).From table 2 it can be seen that the total weight score for the opportunity external strategic factor is (2.03) greater than the threat factor weight score of (0.74), this indicates that pineapple agribusiness has a greater opportunity factor and its weaknesses can be minimized.
After calculating the weight of each internal and external factor, then analyzed with the position matrix.This matrix is used to see the strategic position of the organic honey pineapple agribusiness development strategy in Bantaeng Regency.Based on the table Determining the position of the organic honey pineapple business using internal factors and external factors, and very high, medium, and low scales.3 it can be seen from the calculation above that it can be said that this has a strength score of 2.13, while a total weakness of 0.74 so that the X value obtained from the difference between S and W is 1.39.Meanwhile, the opportunity score is 2.03 and the threat score is 0.74.So, the Y value is 1.29 which is obtained from the difference between O and T.

Figure 1. SWOT Position Matrix
From the picture above it can be seen that the results of the calculation of the position matrix are in quadrant I.This states that the situation in quadrant I is a favorable condition because the farming has good enough strengths and opportunities so that the farmers who work on the farming can take advantage of both strengths and weaknesses.maximum opportunities.
Based on the results of the SWOT assessment of the organic honey pineapple development strategy, it was found that internal factors had almost the same value as external factors.That is, the internal factors of the organic honey pineapple agribusiness development strategy are almost the same as the external factors, so that if serious problems occur and external factors increase, internal factors are able to deal with them.In this case, internal factors can still be relied upon in the development strategy of organic honey pineapple agribusiness in Bantaeng Regency.
Alternative Development Strategies for Organic Honey Pineapple Agribusiness in Bantaeng Regency Based on the SWOT matrix analysis, 4 (four) main strategies can be compiled, namely: Strengths-Opportunities (SO) strategy, Weaknesses-Opportunities (WO) strategy, Strengths -Threats (ST) strategy and Weaknesses-Threats (WT) strategy.In detail, these strategies can be seen in Table 4 where each of these strategies has its own characteristics, but in implementation strategies can be implemented jointly and mutually support each other.
-3 QSPM is the result of a strategic decision after assessing the attractiveness (Attractiveness Score) of each strategic factor both internal and external factors.The results of calculating the QSPM matrix in brief can be seen in Table 5.Based on the results of the QSPM analysis, the highest TAS score was obtained for the alternative strategy.Increasing production and quality of products produced organically sustainably with a value of 7.86.Increasing the capacity of farmer human resources through education and training 7.69.Implementing a quality assurance system for fresh and processed products 7.57.Facilitating pattern formation and development.partnerships 7.20, Developing organic pineapple agro-tourism areas 7.07, Providing pineapple processing facilities 6.90, Improving Product Display 6.72, Utilizing digital platforms for product branding 6.55, and Product diversification 6.34.
From the description of the potential of organic honey pineapple in Bantaeng Regency and grouping it into internal and external factors then proceed with a SWOT and QSPM analysis, the Road Map for the development of organic honey pineapple in Bantaeng Regency can be described as follows:

Table 2 .
Evaluation of External Factors (EFE)

Table 3 .
SWOT analysis of organic honey pineapple farming.

Table 6 .
Roadmap for the Development of Organic Honey Pineapple Agribusiness in Bantaeng Regency The condition of the pineapple farming business in Bantaeng Regency currently has enormous strengths and opportunities, but it still needs proper development efforts through the implementation of programs and activities that can accelerate the achievement of targets for increasing production, productivity and quality which will have an impact on increasing income and welfare of farmers.2. Based on the results of the SWOT analysis (strengths, weaknesses, opportunities, treats) on external and internal environmental factors, they are in quadrant 1 (one) position, where the strategy that can be applied is to support an aggressive growth policy (growth oriented strategy).3. The choice of strategies in the development of pineapple agribusiness are: a. Increase the production and quality of products produced in a sustainable organic manner b.Improving Farmer HR capacity through education and training c.Implementing a quality assurance system for fresh and processed products d.Facilitating the formation and development of partnership patterns e. Developing an organic pineapple agrotourism area f.Provide pineapple processing facilities g.Improving Product Display h.Utilizing digital platforms for product branding i. Product diversification Zahri I and Yazid M 2017 Strategi Pengembangan Good Agricultural Practices (GAP) di Kabupaten Bangka, Provinsi Kepulauan Bangka Belitung (Strategy in Developing Good Agricultural Practices (GAP) in Bangka Regency, of Bangka Belitung Island Province) 22 133-9 [2] GÜREL E 2017 Swot analysis: A Theoretical Review J. Int.Soc.Res. 10 994-1006 [3] Ika Rinawati D, Budi Puspitasari N and Rahayu N 2017 Perancangan Strategi Bisnis Pt Karya Paduyasa Menggunakan Swot Dan Quanitative Strategi Planning Matrix (Qspm)