Abstract
The beginning of the film and television film has a very unique style and has very special personalized characteristics. The film and television film head is designed by perfectly combining the visual art and expression content of the image, which not only includes the deep artistic cultivation, but also includes the comprehensive knowledge of the designer based on multi-angle of view, so that the field of visual communication can be broadened. In order to have a more powerful technology to support film and television title creation and design, to provide it with a broader artistic expression possible. At the same time, there are updates and higher standards for film and television title creation, but the development of advanced technology provides more choices for creators, but also gives designers more challenges, and urges creators to design more expressive film titles. In addition, the aesthetic needs of the audience have been significantly improved, promoting creators to carry out continuous innovation. This paper analyzes the design expression form of film and television title production, and then discusses the design method in film and television title design based on computer software.
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