Research on the External Communication of Chinese Excellent Traditional Culture from the Perspective of Machine Translation

In recent years, under the guidance of the strategy of "Chinese culture going out", Chinese culture has made great progress in foreign relations and more and more foreign audiences begin to understand and accept Chinese culture. However, according to the traditional Chinese culture, translation quality problems still exist in such important links as external advertising translation and media communication. Translation language is not unique, and media integration and communication are not solid enough. Therefore, this paper studies the external communication of Excellent Traditional Chinese culture from the perspective of machine translation. This article will outstanding traditional culture propaganda machine translation strategy as the key object of study, expounds the present situation of the traditional cultural translation, problems and causes, analyze the construction of China's outstanding traditional culture value and ideology is facing opportunities and challenges, to solve the problem of Chinese excellent traditional culture of foreign spread new conditions to provide a new research idea. Research results show that the Chinese excellent traditional culture heralded the exploration of the machine translation needs to be further discussed, need to collect more up-to-date data, establishing the system of regulation, continue to test and practice to explore the new era of Chinese excellent traditional culture of translation strategy, build a three-dimensional, omni-directional, multi-channel publicity translation system of Chinese excellent traditional culture.