Abstract
This research is a part of developing research model on information system of academic service based on customer relationship management at university. This research is a research and development through Borg and Gall design that has 10 phases. Nonetheless, on this research only focuses on product validity that is third phase on Borg and Gall design. The result of this research has 3 types of products. First is a book model that contains primary support model and secondary support model. Second is information system of academic service website that can be used as a supported tool to apply a model at university. Third is a guiding book that can be used to guide the process in using information system of academic service website. This result of this research also shows that product has been got is categorized very valid. It can be said that product got, can be applied for the next phase of this research.
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