Abstract
The development of smartphones that make people dependent on a gadged on lifestyle, as well as in the aspect of introducing a new thing in terms of product detail explanation and introduction in terms of promotion to increase imagination in real form with that trend develop smartphone-based technology that combines cyberspace and real through images and objects that are more called Augmanted Reality. Augmented Reality (AR) is a term for an environment that combines the real world and a virtual world created by a computer so that the boundary between the two becomes very thin. This system is closer to the real environment. With the aim of using augmanted reality promotion can be more interactive and more interesting, the audience can get to know the explanation aided with an object. More specifically with the marker method that uses the logo as an object, the marker itself is the main key so that the object being scanned raises the output object because in research that gets a logo can be easily found anywhere and will not change for a long time. From these objects will bring up objects that can be identified, namely the 3D building of Universitas Maarif Hasyim Latif which appears with a marker scan that is the logo as the object, so that with the help of these objects it is hoped that the impact can help visually explain Universitas Maarif Hasyim Latif building and become a different promotional media. and more sophisticated because Augmented Reality is a technology that is developing at this time.
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