In the context of brane solutions of supergravity, we
discuss a general method to introduce collective modes of any spin by
exploiting a particular way of breaking symmetries. The method is
applied to the D3, M2 and M5 branes and we derive explicit expressions
for how the zero-modes enter the target space fields, verify
normalisability in the transverse directions and derive the
corresponding field equations on the brane. In particular, the method
provides a clear understanding of scalar, spinor, and rank r
tensorial Goldstone modes, chiral as well as non-chiral, and how they
arise from the gravity, Rarita-Schwinger, and rank r+1 Kalb-Ramond
tensor gauge fields, respectively. Some additional observations
concerning the chiral tensor modes on the M5 brane are discussed.