On the basis of an exact formalism, a system of functional equations for
the tunnelling parameters of self-similar fractal potentials (SSFPs)
is obtained. Three different families of solutions
are found for these
equations, two of them having one parameter and one being free of
parameters. Both one-parameter solutions are shown to be described,
in the long-wave limit, by a fractal dimension. At the same time, the
third solution yields transfer matrices which are analytical in this
region, similar to the case of structures with the `Euclidean geometry'.
We have revealed some manifestations of scale invariance in the physical
properties of SSFPs. Nevertheless, in the common case these potentials do
not possess, strictly speaking, this symmetry. The point is that SSFPs in
the common case are specified, in contrast to the Cantor set, by two
length scales but not one. A particular case when SSFPs are
exactly scale invariant to an electron with well defined energy
is found.