We report magnetic dichroism in photoemission using linearly
polarized synchrotron radiation (XMLD) from the 3p core levels
of the ferromagnetic metals Fe, Co, Ni, and
their binary alloys, including Cu. Lineshape analysis
reveals that the magnetic dichroism asymmetry in the spectral
width, WXMLD, tracks the changing magnitudes of the
elemental magnetic moments. In contrast, the magnetic dichroism
asymmetry peak-to-peak amplitudes, AXMLD, monitor the
overall saturation magnetization, which shows deviations from the
Slater-Pauling curve due to changes in magnetic order,
particularly at the Invar composition of Fe65Ni35.