Theatralization of Architecture as the Strategy of Habitat Humanization

The problem of theatricalization of architecture, significant in the theory architecture in relation to a fundamental revision of the basic categories of formation, composition, design semiosis, methodology of designing in architecture and de environment. It is shown that theatricalization of architecture is again relevant and needs to rethink its methods of interpretation. Currently, there is an intensive exchange between the techniques and theater penetration as a mass art accessible to all areas of life - from politics to culture. Far from beyond the boundaries of theatrical arts, the term "theatricalization of architecture" takes on new meaning. Distinguishing theatricality and theatricalization, authors present a number of grounds on which in the near future a shift in attitude toward the uneasy and ambivalent phenomenon of theatricalization in architecture may begin. Keyw theory of architectural designing, architecture theatricality, theatricalization of architecture culture of spectacle, the commodification of architectural form, morphogenesis in architect