Abstract
The article examines the issue of the efficiency of the environmental management system (EMS) implementation in the Russian machine-building companies. The analysis showed that Russia clearly lags behind other developed and developing countries in terms of the number of ISO 14001 certified companies. According to the authors, the main cause of weak system implementation activity is attributed to the lack of interest in ISO 14001 certification on the Russian market. Five-year primary (field) research aimed at the analysis of the environmental priorities of the civilians suggests that the image component of the economic benefits ensures the increase in economic and financial performance of the company due to the increase in customers' loyalty to the products of the EMS adopter. To quantify economic benefits obtained from EMS implementation, a methodological approach with regard to the image component and the decrease in semi-fixed costs due to the increase in the production scale has been developed. This approach has been tested in a machine-building electrical equipment manufacturer in Ekaterinburg. This approach applied to data processing yields the conclusion that EMS gives a good additional competitive advantage to its adopters.
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