Digital Finance Technologies: Threats and Challenges to the Global and National Financial Security

Among the priority areas of domestic science development, the state singled out the creation and development of digital technologies, systems capable of processing large amounts of data, which will make it possible to make a significant contribution to accelerating economic growth and ensuring the country's security (including financial security). Such directions of development have led to the appearance in society of the problems of human interaction and digitaltechnologies in the financial sphere, leading both to a change in the model of financing the economy, and to the emergence of «Cifrogenic»/»digital-genous»¹ threats and challenges to society, the economy and man.

Purpose: The society is faced with the dual nature of digital financial technologies, which is manifested in the fact that they are not only the basis for the development of innovative processes in the financial sector, but also a source of risks for society, the economy and people.

Design/methodology/approach: The tools of systemic, structural functional and institutional approaches were used in the process of substantiation of theoretical provisions, data analysis, conclusions and recommendations that allowed analyzing and taking the complex areas of financial development of digital technology and human interaction and digital technology in the financial sector are analyzed as the studied material.

A review of the literature on the selected topic has shown that relations arising in the course of human-digital interaction in the financial sphere are discussed in many papers of such scholars as Alifanova et al. (2019), Alifanova et al. (2018), Chechenov et al. (2020), Kumykov et al. (2017), Magomedov et al. (2017), Nivorozhkina et al. (2016), Smagina et al. (2017), Popkova et al. (2018), Lokova et al. (2019), Reshetnikova et al. (2019), Zmiyak et al. (2019), Reshetnikova and Magomedov, (2020).

Findings: There are opportunities to form a «digital financial profile» of a person who becomes an object of advertising, marketing, sociological, political research, and ultimately can become a subject of social rating and a source of information for managing the financial behavior of a person and the country's population as a whole. Whereas the answers to the questions of who and in whose interests controls the financial behavior of the country's population relate to the field of national security.

Originality/value: The functionality of digital technologies creates a new platform for human financial activity: supporting the adoption of credit and investment decisions, the availability of financial products and services and their personification through processing and analysis of big data, new types of investment assets resulting from blockchain technology and much more. At the same time, moving ever-increasing volumes of financial activity into virtual space, changing the format of interaction (from traditional Business-to-Customer to Peer-to-Peer and even Digital Profile-Digital profile), the emergence of Fintech companies, digitalization of the financial sector has wide range of consequences. So, financial organizations no longer interact with a person, but with his "digital profile", with a psychological-digital portrait.