Environmental Management: the Ideology of Natural Resource Rational Use

The article presents an analysis of the ontological and methodological principles of environmental management. These principles form the united ideology of natural resource rational use as the environment preservation basis. Consideration of environmental issues from the environmental management point of view is stipulated by the concern of the scientific community about the existence of mankind and the sphere of its inhabiting. The need to overcome the stereotypes existing in mass consciousness about safe and environmentally friendly consumption is stressed. The process of forming environmental management policy should contribute to the stabilization (balancing) of the consumers' expectations and collective decision-making based on a public ecological consensus.