Abstract
The public enjoy an important role in the development of China's new energy industry. However, the role has not attracted sufficient attention. By the way of field investigation, the paper acquired the first hand data of the public cognition on the China's new energy industry. Survey data showed that the public enjoyed awareness of China's new energy industry to some extent. And the public had optimistic expectations on the future development of new energy industry. Moreover, there were obvious differences in the degree of public's familiarity with different new energy varieties. The education level and age of the individual public had a significant impact on his awareness of China's new energy industry. To raise public participation in China's new energy industry, it entailed highlighting the status of the public in China's new energy industry, increasing the publicity of the new energy industry with different measures for different types of public group.
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