Abstract
Bandung city government implemented household biodigester grants in 2015 and 2016. Unfortunately, there are some household biodigesters that still functioning well but not in use. Therefore, this study is an effort to improve the acceptance and usage rate of household biodigesters in Bandung. The purpose of this study is to know citizen's preference when it comes to household biodigester. To get the picture, we conducted survey through online questionnaire based on eight dimension of quality defined by Garvin (1987) as basis to construct factors that might be favoured by current and potential users of household biodigesters. Based on result of cluster analysis, three clusters with different preferences were interpreted and profiled through Welch's ANOVA and Games-Howell Test. This study reveals that the cluster with the largest number of members shows reliability and features as the key to determining current and potential user's preference. This study suggests the developer of household biodigester to choose cluster 1 and prioritize the aspect of reliability and feature within the development of the next household biodigester product to get higher level of public acceptance.
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