Ethno beauty: practices of beautification among urban muslim middle-class women in Surabaya

This research examines practices of beautification by urban middle-class Muslim women using an ethnomethodology approach. Several theories are employed in this research including the theory of consumption (leisure class), sociology of body, middle-class theory and the concept of modern Islam. Results indicate that the beautiful concept according to Muslim middle-class urban women is white skin without stains, face without wrinkles, nose sharp, eyelashes and thick eyebrows and red lips. To be said to be beautiful, they took various efforts through beauty treatment, diet, fashion and dress up. In this study also revealed that their goal to self-care is pride and recognition in front of other fellow female friends and to happy partner (husband). This shows that the consumption through the body (fashions, diets, make up) and consumption around the body (beauty treatments) represent symbolic and material ways of positioning themselves within contemporary society – thus becoming 'visible'. The implications of this research are this study is expected to contribute information and enrich the repertoire of social science especially sociology also for the development of research on body and beauty.