Geotourism products industry element: A community approach

The ability of a tourism area to provide products that could satisfy the needs and desires of tourists is the key to success in developing tourism. Geotourists are a niche market that has specific needs. This study aims to identify the needs of geotourists, which is undertaken by evaluating the perceptions of geotourists with respect to 6 elements which are the industrial aspects of community-based tourism products, using a qualitative approach. In-depth interview technique is used as data collection method. These products are as follows: there are five major categories of geotourism commercial elements, which include: travel services, accommodation, transportation, food and beverage, souvenir and packaging. The research results show that there are various products which are the output of the industry elements desired by tourists in Batur representing the needs of different market segments and accommodating the sustainability of nature. These needs are arised and inspired by local culture. The necessity to offer an assortment of products packages is indicated to provide plentiful options for tourists, to lengthen tourist's stay, and also to introduce various product components available in Batur. The research output could be used and contribute in providing a reference in developing geotourism products.