We study the one-loop renormalization and evolution of the couplings in scalar field theories of the Lifshitz type, i.e. with different scaling in space and time. These theories are unitary and renormalizable, thanks to higher spatial derivative terms that modify the particle propagator at high energies, but at the expense of explicitly breaking Lorentz symmetry. We study if and under what conditions the Lorentz symmetry can be considered as emergent at low energies by studying the RG evolution of the ``speed of light'' coupling c² and, for more than one field, of δc²≡c²₁−c²₂ in simple models. We find that in the UV both c² and δc² generally flow logarithmically with the energy scale. A logarithmic running of c² persists also at low-energies, if δc²≠0 in the UV. As a result, Lorentz symmetry is not recovered at low energies with the accuracy needed to withstand basic experimental constraints, unless all the Lorentz breaking terms, including δc², are unnaturally fine-tuned to extremely small values in the UV. We expect that the considerations of this paper will apply to any generic theory of Lifshitz type, including a recently proposed quantum theory of gravity by Hořava.