Deformed Zipf's law in personal donation

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Published 4 November 2009 Europhysics Letters Association
, , Citation Q. Chen et al 2009 EPL 88 38001 DOI 10.1209/0295-5075/88/38001

0295-5075/88/3/38001

Abstract

The power law or Zipf's law phenomena in human behaviors have been widely observed and attracted intensive attention. In this letter, a new evidence on personal donation is presented and analyzed. A sample of donation to the victims of Sichuan earthquake in 2008 demonstrates that donation distribution has a particular pattern. The upper part is governed by Zipf's law and the lower part exhibits a uniform distribution. We propose a theoretical model in which people's wealth distribution follows a power law, they are willing to donate a random part of their wealth and have preferences on some specific numbers. This model provides us not only a reasonable explanation on the empirical donation pattern but also an effective method to get access to large-scale personal-wealth distributions.

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10.1209/0295-5075/88/38001