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A theory of web traffic

M. V. Simkin and V. P. Roychowdhury

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We analyze access statistics of several popular webpages for a period of several years. The graphs of daily downloads are highly non-homogeneous with long periods of low activity interrupted by bursts of heavy traffic. These bursts are due to avalanches of blog entries, referring to the page. We quantitatively explain this behavior using the theory of branching processes. We extrapolate these findings to construct a model of the entire web. According to the model, the competition between webpages for viewers pushes the web into a self-organized critical state. In this regime, the most interesting webpages are in a near-critical state, with a power law distribution of traffic intensity.


PACS

05.65.+b Self-organized systems

89.20.Hh World Wide Web, Internet

Subjects

Statistical physics and nonlinear systems

Dates

Issue 2 (April 2008)

Received 16 November 2007, accepted for publication 25 February 2008

Published 26 March 2008



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