Transient lunar phenomena (TLPs) have been reported for centuries, but their nature is largely unsettled, and even their existence as a coherent phenomenon is controversial. Nonetheless, TLP data show regularities in the observations; a key question is whether this structure is imposed by processes tied to the lunar surface, or by terrestrial atmospheric or human observer effects. I interrogate an extensive catalog of TLPs to gauge how human factors determine the distribution of TLP reports. The sample is grouped according to variables which should produce differing results if determining factors involve humans, and not reflecting phenomena tied to the lunar surface. Features dependent on human factors can then be excluded. Regardless of how the sample is split, the results are similar: ~50% of reports originate from near Aristarchus, ~16% from Plato, ~6% from recent, major impacts (Copernicus, Kepler, Tycho, and Aristarchus), plus several at Grimaldi. Mare Crisium produces a robust signal in some cases (however, Crisium is too large for a "feature" as defined). TLP count consistency for these features indicates that ~80% of these may be real. Some commonly reported sites disappear from the robust averages, including Alphonsus, Ross D, and Gassendi. These reports begin almost exclusively after 1955, when TLPs became widely known and many more (and inexperienced) observers searched for TLPs. In a companion paper, we compare the spatial distribution of robust TLP sites to transient outgassing (seen by Apollo and Lunar Prospector instruments). To a high confidence, robust TLP sites and those of lunar outgassing correlate strongly, further arguing for the reality of TLPs.