During the epoch of reionization the 21 cm signal is sensitive to the scattering rate of the ultraviolet photons, redshifting across the Lyα resonance. Here we calculate the photon scattering rate profile for a single ultraviolet source. After taking into account previously neglected natural broadening of the resonance line, we find that photons approach the resonance frequency and experience most scatterings at a significantly smaller distance from the source than naively expected r = (Δν/ν₀)(c/H), where Δν = ν - ν₀ is the initial frequency offset, and the discrepancy increases as the initial frequency offset decreases. As a consequence, the scattering rate P_α(r) drops much faster with increasing distance than the previously assumed 1/r² profile. Near the source, (r 1 comoving Mpc), the scattering rate of photons that redshift into the Lyα resonance converges to P_α(r) r^-7/3. The scattering rate of Lyα photons produced by splitting of photons that redshift into a higher resonance (Lyγ, Lyδ, etc.) is only weakly affected by the radiative transfer, while the sum of scattering rates of Lyα photons produced from all higher resonances also converges to P_α(r) r^-7/3 near the source. At 15 < z < 35, on scales of ~0.01-20 h^-1 Mpc (comoving), the total scattering rate of Lyα photons from all Lyman resonances is found to be higher by a factor of ~1 + 0.3[(1 + z)/20]^2/3 than obtained without full radiative transfer. Consequently, during the early stage of reionization, the differential brightness of 21 cm signal against the cosmic microwave background is also boosted by a similar factor.